Commercial Partnerships – More than Sponsorship. A Partnership with Peterborough RUFC
Peterborough Rugby Club has a proud tradition of competing at the top level of amateur rugby. The junior section boasts over 350 players across the 10 age groups and Sundays are a hive of activity where the mantra ‘club for all’ is displayed. Our sponsors support the club in many ways, from supporting individual players and teams to the clubhouse and grounds. The club has an amazing team spirit, determination to have fun and a especially a love of the game.
More than sponsorship. A partnership with Peterborough RUFC.
Peterborough RUFC is a club at the heart of the Peterborough community.
With more than 900 members, over 1,000 people using Fortress Fengate every week and activity across rugby union, rugby league, touch rugby and other community sport, the club provides businesses with an opportunity to connect with a large and diverse local audience.
But we believe the best partnerships are about more than putting a logo on a board.
We want to understand your business, what you are trying to achieve and how being part of the Peterborough RUFC family can create genuine value for you.
Whether you are looking to increase local awareness, engage with families, support women's sport, entertain clients, connect with other businesses or demonstrate your commitment to the local community, we will work with you to create a partnership around your objectives.
Opportunities built around your business
There is no one-size-fits-all sponsorship package at PRUFC.
We have a wide range of assets and opportunities which can be combined to create a bespoke partnership.
Club & Venue Partnerships
For businesses looking for a high-profile, year-round association with the club.
Opportunities can include:
- Ground or venue naming partnerships
- Clubhouse partnerships
- Pitch partnerships
- Bar and hospitality partnerships
- Entrance and site signage
- Branding across the wider Fortress Fengate site
- Long-term facility development partnerships
- Community facility partnerships
Women's & Girls' Rugby
Our women's and girls' section is one of the fastest-growing areas of the club, providing an opportunity for businesses to support the continued development and visibility of women's sport.
Opportunities can include:
- Women's team partnerships
- Women's and girls' pathway partnerships
- Matchday partnerships
- Kit and training wear partnerships
- Women's rugby events
- Support for player development and participation
- Community and schools engagement
Junior & Minis Rugby
Our U6–U16 pathway provides businesses with the opportunity to support the development of young people through sport.
Opportunities can include:
- Age-grade team partnerships
- Junior and minis events
- Festival partnerships
- Coaching and development support
- Kit and equipment partnerships
- Family-focused activations
- Support for community and schools programmes
Matchday Experiences
Bring your customers, clients, colleagues or team to Fortress Fengate.
We can create bespoke matchday experiences around your business, including:
- Private matchday hospitality
- Match sponsorship
- Match ball partnerships
- Matchday advertising
- PA and stadium announcements
- Programme and digital promotion
- Client and staff hospitality
- Bespoke matchday activations
- Team-building and networking experiences
Events & Festivals
PRUFC hosts a range of events throughout the year, providing opportunities to put your business at the centre of a particular audience or occasion. These can include:
- Season-opening events
- Women's rugby events
- President's Weekend
- Community festivals
- Business networking events
- Sponsor and partner events
- Family events
- Bespoke events created around your business
We can work with you to develop an event partnership that reflects your brand and objectives.
Digital & Media
Our digital channels provide opportunities to reach the PRUFC community throughout the week, not just on matchdays.
Opportunities can include:
- Website visibility
- Social media partnerships
- Digital screen advertising
- Team sheet partnerships
- Results partnerships
- Matchday digital content
- Sponsored features and content
- Competition and campaign activation
Pitch-Side & Site Branding
Put your business in front of the thousands of people who visit Fortress Fengate throughout the year.
Opportunities can include:
- Pitch-side boards
- Entrance signage
- Perimeter branding
- Spectator area branding
- Matchday signage
- Bespoke branded installations
Hospitality & Client Entertainment
Use PRUFC as a place to bring people together.
We can create tailored hospitality opportunities for:
- Client entertainment
- Staff rewards
- Team celebrations
- Business networking
- Customer events
- Private lunches
- Matchday experiences
Tell us what you want to achieve, and we will build the experience around you.
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Become part of our business network
One of the most exciting parts of our commercial development is the growing network of businesses around PRUFC.
Our partners come from a wide range of industries, including construction, property, professional services, retail, hospitality and many more.
We want to do more than introduce businesses to our members.
We want our commercial partners to get to know one another.
That means creating opportunities to meet, make introductions, share expertise, generate referrals and build relationships that continue beyond the rugby club.
We believe there is real value in bringing good local businesses together — and we want PRUFC to be a place where those relationships can start.
Support the development of Fortress Fengate
We have ambitious plans for the future of Fortress Fengate.
As we continue to improve our facilities and develop the site as a community sporting hub, we are looking to build relationships with businesses who want to be part of that journey.
This could involve supporting a specific project, becoming a long-term facilities partner, providing expertise or services, or developing a wider commercial relationship with the club.
We are particularly interested in working with businesses who want to build a relationship now and benefit from being part of the club's future development.
Let's create something that works for you
There are many ways to work with Peterborough RUFC, but the best partnerships start with a conversation.
We won't simply send you a standard sponsorship package.
We'll take the time to understand your business, your audience and your objectives, and then look at how we can create something that works for both sides.
If you'd like to explore becoming a PRUFC commercial partner, get in touch with Tom Lewis, Commercial Manager.
